Product Analytics with PostHog

Track user behavior and product metrics in your Zentra-powered application

Product Analytics with PostHog

Zentra integrates with PostHog for product analytics, enabling you to track user behavior, analyze conversion funnels, and make data-driven decisions.

PostHog integration is available for all Zentra tenants. Events are automatically captured from the Zentra backend, and you can add custom events from your application.

What Gets Tracked

Zentra automatically sends the following events to PostHog:

Event	Description	Properties
payment.completed	Successful payment	amount_minor, currency, method
payment.failed	Failed payment	reason, amount_minor
transfer.completed	Bank transfer completed	amount_minor, destination
card.issued	New card created	cardType, tier
kyc.verified	KYC verification passed	tier, documents
user.signed_up	New user registration	channel, referral
session.authenticated	User logged in	method, deviceType

Configuration

1. Get Your PostHog API Key

1. Sign up at posthog.com or self-host
2. Create a new project
3. Copy your Project API Key

2. Configure in Backend

Add your PostHog credentials to your environment:

# .env
POSTHOG_API_KEY=phc_your_project_api_key
POSTHOG_HOST=https://app.posthog.com  # or your self-hosted URL

The Zentra Backend will automatically start sending events once configured.

Custom Events

From Your Backend

Add custom events from your application code:

import { PosthogService } from './analytics/posthog.service';

@Injectable()
export class CheckoutService {
  constructor(private readonly posthog: PosthogService) {}

  async completeCheckout(userId: string, cart: Cart) {
    // Your checkout logic...
    
    // Track custom event
    this.posthog.capture({
      distinctId: userId,
      event: 'checkout.completed',
      properties: {
        cartValue: cart.total,
        itemCount: cart.items.length,
        currency: 'NGN',
      },
    });
  }
}

From Your Frontend

Install the PostHog JavaScript SDK:

npm install posthog-js

Initialize and track events:

import posthog from 'posthog-js';

// Initialize (usually in your app entry point)
posthog.init('phc_your_project_api_key', {
  api_host: 'https://app.posthog.com',
});

// Identify user (after login)
posthog.identify(userId, {
  email: user.email,
  tier: user.kycTier,
});

// Track custom events
posthog.capture('button_clicked', {
  button: 'pay_now',
  page: '/checkout',
});

Building Dashboards

Conversion Funnel

Track your payment conversion funnel:

1. Go to Insights → New Insight → Funnel
2. Add steps:
   • payment.pending
   • payment.completed
3. Filter by payment.method to compare channels

User Cohorts

Create cohorts based on behavior:

Users who have completed payment AND issued a card in the last 30 days

Retention Analysis

Measure user retention:

1. Go to Insights → Retention
2. Set Starting event: user.signed_up
3. Set Return event: payment.completed

Feature Flags

Use PostHog feature flags to control rollouts:

// Check feature flag
if (posthog.isFeatureEnabled('new_checkout_flow')) {
  // Show new checkout
} else {
  // Show classic checkout
}

Best Practices

Use Consistent Event Names

Follow a naming convention like noun.verb (e.g., payment.completed, card.issued). This makes filtering and analysis easier.

Include Relevant Properties

Always include properties that help with analysis:

• amount_minor and currency for transactions
• platform (ios/android/web) for multi-platform apps
• user_tier for segmentation

Respect User Privacy

Don’t track personally identifiable information (PII) in event properties. Use user IDs instead of emails in event data.

Set Up Alerts

Configure alerts for anomalies:

• Payment failure rate spikes
• Drop in daily active users
• Unusual transaction volumes

Related Resources

PostHog Docs

Official PostHog documentation

Tenant Analytics API

Programmatic access to your metrics